J.J. Jenkins
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What’s in a name?
The impact is more than we even consider. That’s why, when the journalism department faculty informed student media leaders that Mustang Daily was no more, we were shocked. We had prepared all summer to relaunch our integrated newsroom this fall with more focus on multimedia and broadcast, but we didn’t realize a new name — Mustang News — would unite us all.
The Back to School edition, available on news stands Monday, will be the final printed copy to bear “Mustang Daily” on its cover. We are actively changing our website to MustangNews.net (though MustangDaily.net will still redirect to our new homepage) and our Twitter, Facebook and other social media channels will reflect our new moniker shortly.
Mustang Daily embodied a now-dead form of journalism, that we only published content once a day. It was misleading because, as of this year, our print edition will only be published twice a week. Mustang News encompasses our mission to deliver the news to you in more diverse ways than ever. It gives the leaders a chance to blow up our preconceived notions of how Mustang News should operate and install new designs and new workflows.
Though this change was thrown on the staff at the final minute — just before we began training our staff members Friday morning — we hope to make our new name consistent across all platforms in the first week and introduce a redesigned, modern newspaper in the winter.
What’s in a name?
For us, it’s a blank slate we can’t wait to fill.
J.J. Jenkins is a business administration senior and editor in chief of Mustang Daily.
this is so sad! only twice a week! I don’t mind adding more multimedia but the mustang DAILY was part of daily life at Cal poly! changing the great name to the somewhat bland, mustang news!!?!?! Mustang Daily just rolled of the tongue. So sad…let’s just change the Cal Poly school colors as well and rename ourselves the Engineers.