The Mustang News Distribution team works to increase the paper’s readership, as well as working within the marketing team to improve audience interaction and campus awareness through face-to-face interactions. Distribution rates are managed by keeping track of all news stands, paper counts and pickup status.
One way we increase readership and promote audience interaction is through Mustang Business Brand Ambassadors who pass out copies of the paper on campus. We monitor the readership and pickup rates of allMustang News stands and try to increase them through marketing strategies and events involving the newspaper. The Distribution team also monitors and distributes Mustang News promotional products such as coupon books and stickers.