Logan Raven’s dorm room doesn’t look like the headquarters of a sports marketing agency. Textbooks are scattered across his desk, a basketball sits in the corner, and his laptop hums quietly as he juggles homework and endorsements. At 19, most freshmen are figuring out the dining hall schedule. Raven, an experience industry management major, is […]
Category: Sports Business
Posted inTop Stories
Cal Poly Athletics announces NIL collective, the Players Trust
Cal Poly Athletics announced Monday the establishment of the Players Trust, allowing Cal Poly boosters and alumni to donate to athletic programs directly. These investments take the form of scholarships, Alston awards and incentive-based scholarship supplements. Each athletic program has a separate initiative. The Players Trust provides opportunities for student athletes to increase financial opportunities […]
Posted inFootball
How Brian Dukes Jr. is shaping his own NIL market at Cal Poly
When athletes commit to Cal Poly, they sign up for a mid-major university that takes pride in academic and athletic excellence and a safe, small town to live in for four to five years. However, due to its distance to major cities and the university’s academic reputation, Cal Poly athletes do not have a large […]
Posted inSports
Cal Poly Football extends Big Sky media rights deal
Cal Poly football extended its media rights deal with the Big Sky Conference until the end of the 2029-30 academic year. According to a press release by the Big Sky on Monday, Jan. 6, the conference and ESPN announced “a five-year extension to their current media rights agreement” beginning in the 2025-26 academic year through […]