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The fourth annual Avila Beach Party is slated for May 23 at Avila Beach Resort for dance music lovers.
The event is presented by Collective Effort Events, Otter Productions and California Roots.
Collective Effort Events was founded in 2010 by Cal Poly alumni Tyrone Galgano and Taylor Stevens. The two spent the entire year planning and booking the following year’s lineup of artists for the inaugural Avila Beach Party.
Past artists include LMFAO, The Cataracs and Above & Beyond. This year, the beachfront concert will headline four sets. Other Avila Beach parties have not always had multiple headliners.
“We utilize our large network of fans and employees on the Central Coast to find out what artists they want to see,” Galgano said in an email to Mustang News. “Most work diligently to bring them their top choices that you’d normally need to drive to the city to see perform live.”
TastyTreat has been to the area before, when they performed in Santa Barbara this past weekend. Its style includes electronic dance music as well as “bass music.”
Graphic communication senior Eric Smejkal has gone to several shows at Avila Beach Resort and said he enjoys the venue.
“I love the people that show up there,” Smejkal said in an email to Mustang News. “I also know the guys of TastyTreat, so I am supporting them.”
Smejkal, an avid electronic dance music fan, also enjoys Nervo’s music.
This will be Cuesta College business administration freshman Taylor Inase’s third Avila Beach Party.
Inase saw Nervo for the first time this past New Year’s Eve, and is excited to see them perform again at Avila Beach.
“It’s a fantastic production,” Inase said. “They are a duo of twin blonde sisters that throw down like nobody’s business.”
General admission tickets are currently $40, and can be purchased online or at several stores including threadHUB, Boo Boo Records, The DJ Shop and Clark Center. Tickets can also be purchased at the door.
There is a VIP Beach Club Balcony option, which grants concert-goers admission to the second-story level of the Avila Beach Resort VIP Beach Club Balcony and Lounge. The VIP Beach Club is 21+ only.
There will be food and beverages for sale at the venue. This is an all-ages event. Gates open at 5 p.m., and the show starts at 5:30 p.m.
“Fans should expect a high-energy dance concert featuring some of electronic dance music’s hottest artists in a picture-perfect beach party atmosphere,” Galgano said in the email.