Ryan Chartrand

InsomniacU is no more, but why? One day it’s there, the next day it’s gone, just like that.

The VHS/DVD rental store located downstairs in the University Union picked up and left July of this year, with no official notice to students.

InsomniacU was locally owned by Lisa Scheideck and her husband, but they decided to shut it down.

“As a couple, they sold off the DVDs and closed the business, and made a move to Northern California for job opportunities,” said Michelle Broom, public relations and marketing manager for Associated Students Inc.

They gave ASI notice in mid to late spring quarter of 2006. The Scheidecks owned the business for nearly 4 years, opening in fall 2002.

Insomniac co-owner John Jones sold Scheideck the business and let her keep the Insomniac name, he said.

“It was extremely popular with dorm residents,” Broom said.

She said the store, which was known for having more “eclectic” films, was a branch off of the Insomniac store in San Luis Obispo located on Broad Street.

As of now, the future of the space is not determined, Broom said. To make a decision, ASI will consider feedback, surveys and what they feel would be best for students.

“ASI is anxious to fill that space. but we are not anxious to fill it just to fill it,” Broom said.

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