Research co-led by two Cal Poly marketing professors finds that political polarization in the U.S. has a substantial and often negative impact on individuals’ everyday lives as consumers, causing them to make purchasing decisions that align with their political affiliations.
Selling 100 products in 11 weeks: A look inside ITP 467
Selling100 products in 11 weeks Kiana Hunziker January 10, 2020 0 A miniature portable garden, a multipurpose cart and a hitch cover that doubles as a locker were once just mere ideas. Now, they are the latest products of Cal…
OCOB Dean Scott Dawson to retire at end of academic year
Orfalea College of Business (OCOB) Dean Scott Dawson announced his retirement at the end of this academic year to pursue a career in the private sector. Dawson came to Cal Poly in 2014 after working at Portland State University for…
Proposed Business Building renovations would add coffee kiosk, study areas and analytics agency
The Orfalea College of Business (OCOB) is proposing a new addition to the current Business Building (building 3). The new two-story addition will occupy the current outdoor courtyard area. The proposed 6,000 square-foot building will consist of two floors, each…
New sales minor now accepting applications
Orfalea College of Business (OCOB) is accepting applications now for their new sales minor, set to debut Fall 2019. Administration, faculty and staff collaborated to form the minor after students expressed a need for more sales-related curriculum, according to marketing…
The Hispanic Business Student Association hope to partner with other clubs to share their mission
In business administration sophomore Nicholas Perez’s hometown of La Mirada, California, he could see a person of just about any race or ethnicity anywhere in his neighborhood. After arriving in San Luis Obispo for Week of Welcome (WOW), Perez felt…
Reducing $28,000 to $50: Students resolve low-income tax claims
In Fall 2018, the LITC had 28 active clients, closed 10 cases and had $85,435 of liabilities reduced.
Student startup prepares to launch the first convertible heels
The product will be on Kickstarter throughout the month of July and a pop-up shop will occur June 30.
Ten-day OCOB trips give students real-world, world-wide experience
The Orfalea College of Business offers students within the college structured international business tours spanning seven to 10 days.
Orfalea College of Business professor Jeffrey Danes dies
Danes worked at Orfalea for nearly 30 years.
Orfalea College of Business aims for career readiness
A name change to the college’s advising center brings with it a focus on preparing students for the workforce.